Revenue growth via conversion-optimized copy

Solloagro is a continuing education program at ESALQ/USP Soil Science Department that since 1998 promotes courses, training and events in all areas of agribusiness.

Despite their massive agribusiness presence, they needed better sales funnel strategy and copy for the main MBA. Like many companies with an eadtech model, they needed to increase their sales pages’ conversion rates. Not to mention, they needed on-brand copy that stood out and converted better than their existing controls.

I wrote conversion-optimized copy for main MBA of company, ranging from no a sense of urgent to FOMO . I also helped to better communicate value propositions for their customer base. Through this, I made sure to do thorough voice-of-customer research to ensure that I successfully covered the core benefits that mattered most to their ideal persona, which helped to cement their offering’s stickiness.

As Solloagro grew, my partnership with them grew as well. I was able to provide a steady stream of strong, resonant copywriting to the growing solloagro team. They were able to scale up their internal operations while I assisted them as a reliable copywriting partner, creating controls and lifting conversions on key landing pages. Going forward, they’ll continue to work with me to support new copywriting initiatives as new integration and category pages need writing.