300% organic traffic growth · 15% MRR · 10x customers

Aegro is one of the most prominent startup B2B Saas in Brazil. Aegro is a cloud-based farm management software to plan and control crops, log activities, facilitate collaboration, and manage costs and budgets.

As a startup in the traction phase, Aegro had just made its first round of $500k investment and was still validating the product market fit and channel fit. So our mission was to validate the inbound marketing channel and reach the first 1000 customers. Disclaimer: Agribusiness is the least digitized sector in the world. No agtech in the world had validated this channel until then.

These were some of the steps taken:

• Through competitive analysis, we realized that competitors produced superficial content and by freelance journalists. So I trained a group of PhD student agronomists to write blog articles with over 1,500 keywords;
• I used a keyword prioritization strategy, On-page SEO Checklist and growth hacking tactics for content distribution. This strategy. This strategy I taught at the semrush event on growth hacking.
• Used remarketing campaigns and Journey lifecycle optimization, such facebooks ads, email marketing and social midia.

As a result of my work, we broke the registration for the engagement of period and site visitors within 12 months.

• 100k unique visitors month
• 5,900 Google-ranked keywords
• 101 Keywords Top 3 links on Google
• 163 Keywords Top 4-10 links on Google
• +102.49% more social media engagement
• We surpass all competitors in engagement
• Results in 400+ new clients, 15% MRR (Monthly Recurring Revenue) growth

over 1 year 10x.

• After 3 years of this strategy, the site is TOP 4 with the most visitors in the agribusiness industry in Brazil.