0 to 600 customers in 7 months · 500% ROAS

Agribase is an Early stage startup that promotes online courses for agronomists and farmers in Latin America.

My partner called me on a Friday with an idea to launch a startup. But it wasn’t clear what he really intended to do. With no idea of price, product or marketing strategy, I needed to begin from scratch.

As a growth marketer, I started investigating the market and looking for solutions that were already being marketed.

At the time there was no competition for the product, which may be a sign that there is no demand. to my surprise I did a Google trends search, keywords using Semrush, book reviews and reviews, and interview with a small email base. I also did a competitive analysis of the main players in the market to understand what the sales funnel and acquisition channels were like.

So these were my actions:

• Even before recording the course, we sold 33 tickets
• We created a live webinar, using Russell Brunson’s “The Perfect Webinar” framework
• I created Facebook ads campaigns inviting to the online webinar

Over this time we have tested different sales funnels. What performed the most was through the live webinar.

As a result of my work

• 33,388 leads from Marc 2020 to Jul 2021
• 601 sales
• 1.8% conversion rate
• ROAS of 345.21% , having invested R$85,223.64

and earned R$379,424.90.