Buildin
6 figures revenue in 15 days
Buildin is an education and content company (Eadtech and content media) for the Real State and civil construction market.
Expanding its scope, Buildin planned to launch a national real estate conference. They came to me just with an initial idea and asked for support for the entire project. With no idea of budget, product or marketing strategy, I needed to start from scratch.
When I joined the Buildin team, the campaigns were already running, but without much results. So I started auditing the funnel. I looked at all the conversion rates to understand where the gap was and I also benchmarked the biggest competitor through competitive analysis.
I started the project by reformulating the value proposition. What product do they offer? For whom? So, we launched a survey in the region and, based on it, we defined the value proposition. Then, in an attempt to further validate the product, we observed the offer’s appeal to the internet audience, through careful analysis.
Using heat maps, behavior analysis, CTR and CPC in ads and other tools, I defined what the bottleneck in the funnel was. We then reworked the copywriting for the ads and sales page. So I implemented a paid traffic strategy for quick conversion, considering the short lead time we had for the event.
I did A/B test many images and videos for different audiences and also different texts. The tests allowed optimizing campaigns on social media and search and display ads. I also used email marketing and remarketing campaigns to deal with the takeover objections. And we hired 1 salesperson to approach leads that showed interest but hadn’t made the purchase yet.
The funnel bottleneck was in the MQL for sales. When I compared it with benchmarking and analyzed the surveys, I realized that the sales page was not offering a powerful offer. So we redid the copywriting.
After changing the copy of the sales page and capturing leads that didn’t convert at first, the result was as follows:
- Grew sales of a product to 6 figures in 15 days by optimizing the sales funnel;
- R$350k in ticket sales;
- R$300k in sponsorship sales;
- Grew blog’s 20% traffic increase
per month;
