Booked call conversions up 20% on cold audiences

JCP Marketing Group is an award winning marketing agency that specialized in growing e-commence and aesthetic practices.

They were looking for partners to help generate qualified leads for their sales team who understood how to generate booked calls through Facebook and Instagram Ads.

First, I did a complete audit of the funnel and the customer’s account to find some gaps, such as load loss, page offer, fix pixel installation that wasn’t working or some audience of interest that wasn’t performing so well.

After running 1 week of ads and not performing so well, I could see that the client had a second ad account, with the same product, but with a webinar funnel, where the pixel has more data than the new ad account that I got to run. So I shared the pixel with the new account and ran a test to generate a book call with the same pixel that ran the webinar.

With the new strategy of using a pixel with more data getou:

• Reduced the cost per booked call by 3x reduced
• Increase in CTR
• 12% more increase in book call page conversion rate
• And lower cost per landing page view