8.5x ROAS on Facebook Ads

Knapik is an e-commerce that sells agricultural machinery to small farmers in Latin America

Despite an excellent sales history via google ads, Knapik had never made ads through facebook ads and did not have a structured sales funnel. So I had to start a facebook account from scratch. No audience and no content production so far.

Before thinking of any strategy. I spoke with the company founders to learn about the company’s history and how they sold before going online. After that I started a market analysis to understand the online behavior of that niche to find out where they were and. who they were. I needed to find what low-hanging fruit was from that market.

I then found that facebook groups were quite engaged with agricultural machinery demonstration videos.

• So I asked the founders to record content demonstrating the machines and how they generated benefit to the customer.
• I created custom video view audiences 25%, 50%, 75% and 90%
• I also created facebook remarketing for 7 days to those who hadn’t bought

This client has 3 different products that are running Facebook ads campaigns.

This result is only for one of the products in a period of 15 days.

• ROAS average 53.98 having invested R$207.03

For this client, I have run over R$50,000 in Facebook ads

generating over 400 online sales resulting in an average ROAS of 8.5