200+ qualified leads with high-converting funnel

Nagro offers a microloan program for small and midsize farmers, and a partnership program for agribusiness chains. The company has developed a set of innovative data products that help agribusinesses better manage risk, while reducing the cost of credit.

In Brazil, agribusinesses have the privilege of receiving credit from the government, but they face barriers when accessing credit from private banks, due to the country’s fragmented banking system.

Nagro focused on two main pillars:

1. Offering the right information to the right farmer, at the right time.

2. Establishing partnerships with agribusinesses.

To attract potential customers, we made the decision to launch a pilot campaign on social media.

I created Facebook ads campaigns for a quiz funnel. The form contained 15 questions to qualify the lead. The commercial team only received leads with the desired Profile.

I did A/B test images and videos to find the best approach.

I used remarketing campaigns and Journey lifecycle optimization, such as Facebook ads, email marketing, and social media.

Through this process, I helped them generate 800+ of qualified leads and created long-standing controls that dozens of other copywriters and media buyers couldn’t beat.

Conversion rates on all funnel improved dramatically, directly resolving their B2B lead generation issues. Also, Nagro was able to achieve their goals.

In the first month of the campaign, the goals for generating leads and opportunities were achieved. 22 leads closed a deal with Nagro and got their loans.